IZX is a decentralised marketing platform created to link advertisers, game developers and customers through a platform that offers customised marketing campaigns managed by smart contracts, opportunities to monetise developed mobile games and rewards to the end users when playing games. The IZX platform has the following workflow: Advertiser places a buy order of IZX that generates a smart contract, the end user jumps into the advertised campaign and completes the requirements to collect the IZX tokens by playing the game. The game developer earns IZX tokens due to the work to develop the game.

The IZX token is an Ethereum-based ERC20 token used as a medium of exchange within the IZX ecosystem.